What Do You Design?

"I don't design clothes, I design dreams." 

- Ralph Lauren

I took an e-course offered by Kelly Rae Roberts and Beth Nicholls this year called Hello Soul Hello Business which challenged my thinking on how I approach my business.  For quite a long time my businesses were a desperate attempt to get money in the door.  However I noticed all along that I made my soul mark on what I offered: infuse hope into the ordinary; find sparkle in the struggle.

I do not believe that every business necessarily has to have such deep rooted longings.  But I do challenge you today to ask yourself:  

Do you want to have a more soulful mission statement? And if so, how can you tease a bit more of that purpose to the surface?

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